To switch to business account (and enable viewing of page statistics on Instagram), go to Settings, find menu item “Account”, then “Switch to corporate profile”.

The functionality is available for users who switched to business account. You can view Instagram account statistics in the app itself. Using social media analysis tool (for your own and others’ pages).Statistics on Instagram (for your own accounts).There are two convenient ways to see Instagram account statistics: Instagram account analysis will help evaluating the efficiency of an advertising campaign or the performance of a new specialist if you delegate advertising settings and bloggers relations. Statistical analysis would decide the controversy: you post pictures of girls with bags during a week and then evaluate the results for this week and the previous one. You think this is a good idea but the photographer disagrees. And you decide to post more photos with girls carrying your bag in the street or sitting in a café - that is to show how your product looks in real life. But you doubt that people find it interesting to see pictures of bags on white background. Previously you posted photos of bags in the show room, shot by professional who installed lighting and processed the pictures for a long time. Monitoring of Instagram statistics allows assessing how adequate is what you are doing. This value will be helpful for content strategy development: you will create more attractive materials for the audience. These indicators allow comparison between different accounts. This is useful when you buy advertising from a blogger or want to assess what kind of content users like more – such posts have higher ER, i.e. Using those figures, we can calculate other indicators: account growth rate, average counts of likes and comments, engagement rate (ER). How Instagram Statistics Can Be Useful?įor an Instagram account we can get: count of followers, count of likes, count of comments, count of video views, profile’s reach, profile’s count of views, count of story views. We delve into how to monitor Instagram statistics, what indicators can be found, how to monitor the account’s growth, how to compare multiple accounts and get detailed data of competitor’s pages. It is impossible to work efficiently without analyzing the result.

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