The idea of the Customer Journey is that the customer or player is setting off on a journey with a product or a service: multi-channel management in case there is cross-media such as internet, apps, print, etc.the emotion and motivation of the customer.the touchpoints in different media and situations.the customer engagement with a brand, service.the user journey in a product which considers usability and UX issues.It is considering the following components: Interestingly, even thou «Customer Journey» is an english term, it seems to be more widely used in the german speaking part of the world. The advantage of using the theory of Customer Journey is that it is originally widely used in product design and marketing and therefore well described with plenty of tools and worksheets available online. We at Gbanga have noticed that Customer Journey Maps or Player Journey Maps are a helpful and relevant tool to envision the player’s emotional and functional path throughout a game. There is a long tradition and debate how games are specified and written down in text to define not only the game idea and game mechanic, but also the look and feel of a game. In this blog, we write intermittently about aspects in game design and game production. Gbanga Millform AG is a dedicated game studio and pioneer in location-based mixed-reality mobile games and ad games which win international prizes and are regularly featured in App Stores.

User journey icon